Lexington, Ky. – Horse & Country (H&C), the leading international sports network for the active and passionate equestrian community, will provide exclusive, worldwide live coverage of the ArenaMend Classic on its streaming service, H&C+. H&C’s coverage will feature all of the action from Friday, October 15, to Sunday, October 17, 2021.
The ArenaMend Classic will take place at The Golf Club at The Greenbrier, the site of the original stable on the property of the five-star resort. It will feature CSI2* and CSI5* competition and some of the top riders in the world are expected to attend, including Tokyo 2020 Olympic Games individual gold medalist Ben Maher (GBR) and USA team silver medalists, Laura Kraut and McLain Ward, as well as fellow 2020 U.S. Olympian Kent Farrington. The inaugural ArenaMend Classic will be a truly international event that anticipates riders from such countries as Belgium, Brazil, Canada, Israel, Mexico, Spain, Sweden, Switzerland, and The Netherlands. They will be competing for $746,000 in prize money.
2021 Tokyo Olympic Games individual gold medalist Ben Maher (GBR) is expected to attend the ArenaMend Classic CSI5*, which will be live streamed by Horse & Country. Photo by Ashley Neuhof Photography.
Live coverage of all classes will be available starting Friday, October 15, and culminates with the CSI5* Grand Prix on Sunday afternoon. Coverage will also be available the following day for H&C+ members to view on demand at any time. Check www.horseandcountry.tv for the full streaming timetable.
H&C Director David Qualls said, “The ArenaMend Classic is one of the most exciting new events in show jumping in recent years, and we’re delighted to be there right from the beginning. We’re proud to partner with this exceptional competition to expose what will become a key fixture in the equestrian calendar to our audience in North America as well as to show jumping fans worldwide with H&C’s global reach.”
On behalf of the ArenaMend Classic, Dan Carr stated, “I am so pleased to be working with H&C at the inaugural ArenaMend Classic being held at The Greenbrier in October. With the spectacular setting the resort provides, along with the caliber of exhibitors, I believe this will be one of the best shows this year worldwide.”
he Greenbrier in White Sulphur Springs, West Virginia, is the stunning venue for the inaugural ArenaMend Classic CSI5*. Photo courtesy of the ArenaMend Classic.
H&C+ members can watch the ArenaMend Classic online or with H&C’s mobile app, as well as on Roku, Apple TV, Android TV, and Amazon Fire. Membership is just $9.99 per month and full details on how to join can be found at www.horseandcountry.tv.
Beyond H&C’s extensive live sport coverage, members also get access to more than 1,600 hours of equestrian programming including content from all equestrian disciplines, masterclasses and training series, barn tours, rider profiles, and documentaries, all available on demand through H&C+.
There are a variety of high-profile opportunities for equestrian and related lifestyle brands to advertise around the ArenaMend Classic and all live events on H&C+. Ad units available include in-stream billboards, in-stream video ads, and pre-rolls. For further details, contact H&C Partnership Manager Tattie Singer, details below.
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About Horse & Country
Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web and on leading digital and pay-TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Sweden, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries, and entertainment.